Fargo Freeze

Fargo Youth Hockey had historically been an organization of many disparately named teams. The organization wanted to bring more attention and focus on Fargo hockey. Not only did they want to provide a solid hockey program for interested youths but also create more opportunities for those who excelled and needed more nurturing of their respective talent. The solution was to create one unified name and brand. This would pull together many teams into one stronger union from squirts to Junior Gold. The name and logo were created to reflect the region and tie it to an eye-catching mascot.